UI/UX Design & Branding Agency
UI/UX Design & Branding Agency
UX/UI Design is designing the user experience and user interface. Or, basically, designing your user’s journey throughout their entire use of your app or website.
UX Design encompasses the overall, emotional experience your users have with your app or website—from usability, navigation, and workflow, to aesthetics and even customer service. Your goal is to make your app as easy-to-use and seamless and possible, to deliver your solution in the most tailored and effective way possible.
UX Design encompasses the overall, emotional experience your users have with your app or website—from usability, navigation, and workflow, to aesthetics and even customer service. Your goal is to make your app as easy-to-use and seamless and possible, to deliver your solution in the most tailored and effective way possible.
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At 72DS, our typical ux / ui design process looks like this:
At 72DS, our typical ux / ui design process looks like this:
1. Before we can move into any design, we need to understand why we’re doing it.
2. This can only be done by clearly understanding the problem we’re trying to solve.
1. We need to know for whom we’re solving the problem.
2. The contextual things they might face in their day-to-day life can help us understand how to best make our product work for them.
3. And although we discover these things in research, we need to define them before we start building clearly.
1. Creating the website or web-based app according to our finalized specs
2. Building the front- and back-end in module-based, parallel development
3. Weekly check-ins to ensure transparency, keep you up-to-date, and receive your feedback
1. We utilize design practices like story mapping and sitemaps as the lowest fidelity versions of the product we’re building.
2. These help us understand the complexity of the product and hash out important questions before we get into things like page layout and UI.
Some UX/UI best practices we follow are:
1. Creating user stories at an early stage.
2. Mapping out the project complexity before jumping into it.
3. Constantly focusing on not only the design but the product goals.
4. Recognizing that design is just another stage in development and that we aren’t siloed from our development team.
5. Limiting scope and making what we hone in on matter.
Some UX/UI best practices we follow are:
1. Creating user stories at an early stage.
2. Mapping out the project complexity before jumping into it.
3. Constantly focusing on not only the design but the product goals.
4. Recognizing that design is just another stage in development and that we aren’t siloed from our development team.
5. Limiting scope and making what we hone in on matter.
Check out what we can do
We design beautiful and user-friendly apps and
websites.
© 2023 72 Design Studio — UI/UX Design & Branding Agency
© 2023 72 Design Studio — UI/UX Design & Branding Agency