UI/UX Design & Branding Agency
UI/UX Design & Branding Agency
Our UX design consulting services are focused on optimizing the usability, conversion rates, and overall reputation of your digital products. Using industry-standard best practices, we ensure that every aspect of the user experience is seamless, intuitive, and engaging.
Our UX design consulting services are focused on optimizing the usability, conversion rates, and overall reputation of your digital products. Using industry-standard best practices, we ensure that every aspect of the user experience is seamless, intuitive, and engaging.
Some common elements of crafting UX design strategy are
1. Defining business and product strategy through stakeholder workshops
2. Establishing differentiation (and learning lessons) through competitive research
3. Building user personas and validating assumptions through extensive user research
4. Deciding on design direction and guide, informed by user research
5. Create a UX roadmap with specific and realistic goals
6. Conducting both structured and unstructured user testing
7. Revising, iterating, finalizing, and iterating some more
We also conduct in-depth primary and secondary research to the root of the problem, and hyper-focus on the most important problems before even considering solutions. By doing so, we can help you create incredible user experiences, uncover new business, save on resources, and increase ROI.
Some common elements of crafting UX design strategy are
1. Defining business and product strategy through stakeholder workshops
2. Establishing differentiation (and learning lessons) through competitive research
3. Building user personas and validating assumptions through extensive user research
4. Deciding on design direction and guide, informed by user research
5. Create a UX roadmap with specific and realistic goals
6. Conducting both structured and unstructured user testing
7. Revising, iterating, finalizing, and iterating some more
We also conduct in-depth primary and secondary research to the root of the problem, and hyper-focus on the most important problems before even considering solutions. By doing so, we can help you create incredible user experiences, uncover new business, save on resources, and increase ROI.
DELIVERABLES
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1. Overall, emotional experience with a product
2. Entails building a solution tailored to your users and their painpoints, and delivering it in an effective and easy-to-use platform
3. KPIs: task success, task time, conversion rates, NPS, drop-off rate, SUM
4. Deals with user research, information architecture, accessibility, visual design, UI design, analytics, and content strategy
1. Optimizing the experience of your users interacting with computer systems—one (critical) facet of UX
2. Entails guiding users by matching their anticipated needs with specific inputs, functionality and feel.
3. Deals with visual design, information architecture, interaction design
4. Examples: use of color, icons, buttons, etc. to guide actions, responsive design, typography, information architecture
1. Overall, emotional experience with a product
2. Entails building a solution tailored to your users and their painpoints, and delivering it in an effective and easy-to-use platform
3. KPIs: task success, task time, conversion rates, NPS, drop-off rate, SUM
4. Deals with user research, information architecture, accessibility, visual design, UI design, analytics, and content strategy
1. Optimizing the experience of your users interacting with computer systems—one (critical) facet of UX
2. Entails guiding users by matching their anticipated needs with specific inputs, functionality and feel.
3. Deals with visual design, information architecture, interaction design
4. Examples: use of color, icons, buttons, etc. to guide actions, responsive design, typography, information architecture
UX design research is tied to one goal: keeping things user-centered and validating all assumptions. With this in mind, here are some best practices:
At 72DS, we find it especially important to go into research knowing what our critical assumptions are and how we’re going to validate or invalidate them. Every research session we run includes an intentional plan.
So, we approach UX Design Strategy with a ”Lean and Mean” mindset. We don’t mindlessly follow prescriptive methods if they don’t make sense. Instead, we work with our clients to figure out what we’re trying to learn and the fastest, most sensible way to learn it.
During our discovery phase, we obtain primary data through extensive user surveys and interviews. We do this to learn how users feel about the product, industry, competitors. Primary research is essential to having knowledge client competitors do not; we also supplement it with secondary research.
Following our discovery phase, we go into the design phase. In design, we run moderated and unmoderated usability tests to assess task success and time, analyze KPIs, and understand how can iterate on designs before build.
UX design research is tied to one goal: keeping things user-centered and validating all assumptions. With this in mind, here are some best practices:
At 72DS, we find it especially important to go into research knowing what our critical assumptions are and how we’re going to validate or invalidate them. Every research session we run includes an intentional plan.
So, we approach UX Design Strategy with a ”Lean and Mean” mindset. We don’t mindlessly follow prescriptive methods if they don’t make sense. Instead, we work with our clients to figure out what we’re trying to learn and the fastest, most sensible way to learn it.
During our discovery phase, we obtain primary data through extensive user surveys and interviews. We do this to learn how users feel about the product, industry, competitors. Primary research is essential to having knowledge client competitors do not; we also supplement it with secondary research.
Following our discovery phase, we go into the design phase. In design, we run moderated and unmoderated usability tests to assess task success and time, analyze KPIs, and understand how can iterate on designs before build.
Check out what else we can do
We design beautiful and user-friendly apps and
websites.
© 2023 72 Design Studio — UI/UX Design & Branding Agency
© 2023 72 Design Studio — UI/UX Design & Branding Agency