At 72DS, our typical ux / ui design process looks like this: At72 DS, we have a robust methodology for planning, research, and strategy for our mobile app development projects. We religiously invest in planning to ensure we’re working towards solving the right problems, on the right timelines.

We start with a strategy and research phase, during which we get an in-depth understanding of your industry, user, and value proposition. We define the metrics and KPIs that guide our success. We establish our product and brand strategies based on extensive user research, usability testing, and competitive analysis. And we continually validate our assumptions.

From there we move on to UX design, and then visual design, to tailor your mobile app’s functionality, look, and feel to your users. We start with low-fidelity wireframes and deliver high-fidelity wireframes that encompass precisely what your app will look like and how it will function.

And finally—we reach mobile app development. In development, we use our robust findings, strategies, and high-fidelity wireframes to create exactly what you envisioned and what was agreed upon. We build the front- and back-end in parallel modules to ensure functionality and smooth development, and end with thorough testing.