KEA SEARCH

DATA MANAGEMENT

UI/UX DESIGN

Declutter the app to better fit the users

CLIENT: PURPLELSATE

KEA SEARCH

DATA MANAGEMENT

UI/UX DESIGN

Declutter the app to better fit the users

CLIENT: PURPLELSATE

SUMMARY

Designing with the user in mind has been shown to deliver substantial financial rewards, such as boosting brand perception, increasing customer loyalty, and securing a larger share of the market.

SUMMARY

Designing with the user in mind has been shown to deliver substantial financial rewards, such as boosting brand perception, increasing customer loyalty, and securing a larger share of the market.

/01

CLIENT REQUEST

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

/02

OUR ROLE

Our aim was to educate new users on the product, assist returning users in locating necessary information, and support companies in finding the solutions they seek. The facelift to the app should not hinder the existing users to feel alienated while using it, the app should give a sense of familiarity while at the same time being fresh.

PROBLEM

SOLUTION

PROBLEM

SOLUTION

Problem

1.

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

2.

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

3.

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

Solution

1.

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

2.

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

3.

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

RESEARCH
PROCESS

UX (user experience) research is the careful study of your target users and their user interactions to guide the functionality and design of your app or website. UX research is systematic and entails driving all UX/UI decisions through robust data about your user personas.

STAGES

1.   UX Audit

2.   SITEMAP

3.   USER FLOW

1.   UX Audit

2.   SITEMAP

3.   USER FLOW

/01

UX AUDIT

WHAT WE FOUND

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

WHAT WE FOUND

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

/02

SITEMAP
& USER RESEARCH

WHAT WE FOUND

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

WHAT WE FOUND

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

/03

USERFLOW

WHAT WE FOUND

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

WHAT WE FOUND

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

/01

LOGIN SCREEN

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

/02

UNIFIED SIGN IN
FEATURE

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

/03

INITAL SCREEN

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

/04

HOME
SCREEN

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

/05

DISCUSSION
THREAD

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

/06

INTEGRATIONS

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

/07

ADD
PEOPLE

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.

CUSTOM
ICONS

/01

DUOTONE ICONS

We were first asked to redesign the current application with a focus on the chat & discussion thread – the app was congested with little to no white spaces. The client wanted to declutter & give a facelift to the app.